Report Shows Global Confectionery Market Will Exceed $299 Billion, Asia-Pacific Region Becomes Growth Engine

On February 16, 2026, market research firm Mordor Intelligence released a latest report showing that the global confectionery market size will reach $227.58 billion in 2026, and is expected to exceed $299 billion by 2031, with a compound annual growth rate of 5.62%. Among them, the Asia-Pacific region has become the fastest-growing region in the global confectionery market, with the increase in consumer demand, disposable income, and product innovation as the core growth drivers.
The report points out that the global confectionery market is undergoing profound transformation, and consumer demand is shifting from "pure indulgence" to "health, high-end, and functionalization". On the one hand, the high-end trend is obvious, and "affordable luxury goods" such as hand-made chocolate and custom gift boxes are sought after. Especially in the Middle East and Asia-Pacific regions, holiday gift-giving demand has driven the continuous expansion of the high-end confectionery market share; on the other hand, health has become a rigid demand of the industry, and "guilt-free" products such as vitamin-fortified gummies, probiotic candies, and vegetarian chocolate are developing rapidly, with the global sales of health-oriented confectionery increasing by 15% year-on-year.
In terms of regional markets, North America is still the dominant region in the global confectionery market, accounting for the core share with high per capita consumption, but the growth momentum is gradually shifting to high-end and functional innovation; the Asia-Pacific region, with more than 600 million young people, increasing disposable income, and consumption upgrading, has become the fastest-growing region with an annual growth rate of 11%, and countries such as China, India, and Indonesia have become key growth poles. In addition, relying on high per capita income, the European market has a strong demand for natural and healthy differentiated candies, providing broad space for relevant enterprises.
The report also mentioned that the global confectionery market still faces challenges: the aging of West African cocoa plantations, the risk of raw material supply caused by climate change, and the increasingly strict sugar reduction regulations in various countries all put higher requirements on enterprises. To this end, more and more confectionery enterprises have begun to layout value-added strategies, including the use of plant-based alternatives, the addition of functional ingredients, and the use of recyclable packaging, to cope with market changes and maintain growth momentum.
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